Intellectual Property at Pacific Northwest College of Art

Can We Do That? Intellectual Property Rights and Visual Media

Visual Resources Association Foundation Regional Workshop
March 30, 2017

Co-Hosted by the Pacific Northwest College of Art and University of Oregon Libraries

Held at Pacific Northwest College of Art, Portland, OR

Sponsored by the Samuel H. Kress Foundation and the Visual Resources Association Foundation

A thorough understanding of intellectual property rights can be a challenge for lawyers, let alone for information, academic, and cultural heritage professionals, and the application of copyright restrictions on visual media can induce a sense of alarm and uncertainty dependent upon specific circumstances.  This workshop will provide a clear focus on U.S. copyright law, intellectual property rights, and fair use as they pertain to the use of visual media (e.g., images and moving images) within the academic, archival, library, gallery, and museum environments.  Educational usage, securing publication rights, creative reuse, rights statements, licensing, and the public domain will be explored within the context of case studies, including those provided by participants in advance of the workshop.  Participants will also be introduced to tools and resources to help them and their constituents in making appropriate decisions regarding appropriate use and dissemination of visual media.

Morning: 10 a.m.-12:00 p.m.
Lunch on your own: 12:00 p.m.-1:30 p.m.
Afternoon: 1:30-4:30 p.m. (30 minute coffee break)

Instructor

Cara Hirsch is the Deputy Head of Legal and Business Affairs at The Virtual Reality Company, a studio focused on the creation of content for virtual reality film and other experiences. At VRC, Cara oversees all intellectual property matters relating to the company’s business. Cara was formerly Associate General Counsel at the Solomon R. Guggenheim Foundation, which owns and operates the Solomon R. Guggenheim Museum in New York, as well as the Peggy Guggenheim Collection in Venice.  Cara supported the Guggenheim’s legal affairs in a wide variety of areas including intellectual property. Prior to the Guggenheim, Cara was Deputy General Counsel for Artstor, a nonprofit organization whose mission is to use digital technology to enhance scholarship, teaching, and learning in the arts, humanities and other fields. Among her duties at Artstor, Cara collaborated in refining Artstor’s intellectual property and other legal strategies for the organization. She also supervised the rights review and clearance process for media collections in the Artstor Digital Library, a digital image resource that makes available to nonprofit institutions over 2 million digital images in the arts, architecture, humanities, and sciences. Prior to her work at Artstor, Cara worked as an Associate at the law firms of Weil, Gotshal & Manges LLP and Andrews Kurth LLP, where she practiced in the field of intellectual property.  She served as Co-Chair of the Intellectual Property Rights Committee of the Visual Resources Association from 2011-2014.  Cara received her J.D. from Fordham University School of Law and her B.A., with distinction, from the University of Michigan at Ann Arbor.